30 Content Marketing Statistics You Should Know

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Material continues to rule most marketing strategies, and there is proof to support my assertion.

Simply put, material marketing is a vital aspect of any digital marketing technique, whether you’re running a small local organization or a large multinational corporation.

After all, material is indisputably the extremely lifeblood upon which the web and social networks are based.

Modern SEO, for all intents and purposes, has efficiently ended up being optimized content marketing as Google needs and benefits organizations that develop content showing Expertise, Authority, and Dependability to the advantage of their consumers.

Material marketing involves developing and sharing important, pertinent, entertaining, and constant content in various text-based, video, and audio formats.

The primary focus should be on drawing in and keeping a clearly defined audience, with the ultimate objective of driving lucrative customer action.

However with so much content being produced and shared every day, it is essential to remain updated on the latest trends and finest practices in material marketing to keep pace.

To help you do just that, here are 30 content marketing data I think you must know:

Material Marketing Use

How many businesses are leveraging material marketing, and how are they planning to find success?

  1. According to the Content Marketing Institute, 73% of B2B online marketers and 70% of B2C marketers utilize content marketing as part of their overall marketing strategy.
  2. 91% of marketing pros surveyed by Semrush achieved success with their content marketing in 2021.
  3. A B2B Content Marketing Research Study carried out by CMI found 40% of B2B marketers have a documented content marketing strategy; 33% have a strategy, however it’s not documented, and 27% have no technique whatsoever.
  4. Half of all marketers say they outsource some material marketing.
  5. The pandemic increased content usage by 207%.

Material Marketing Strategy

What strategies are content online marketers utilizing or finding to be most efficient?

  1. 83% of marketers believe it’s more efficient to develop greater quality material less typically.
  2. In a 2022 Statista Research Study of marketers worldwide, 62% of respondents stated they thought it was important to be “always on” for their customers, whereas 23% believed content-led communications were most effective for tailored targeting purposes.

Types Of Content

Content marketing was associated with posting blogs, but the web and content have evolved into audio, video, interactive, and meta formats.

Here are a few stats on how the various kinds of material are trending and performing.

  1. The top three kinds of content being created by marketing teams in 2022 included videos, blog sites, and images.
  2. Short articles/posts (83%) and videos (61%) are the leading two content types that B2C online marketers used in the last 12 months. Their use of long-form posts increased to 42% from 22% last year.
  3. Short-form video content like Buy TikTok Verifications and Buy Instagram Verification Reels is the most efficient kind of social media material.
  4. 40.8% of online marketers said original graphics (infographics, illustrations) helped them reach their marketing goals in 2020 (Source: Venngage)
  5. 72% of B2C online marketers expected their organization to invest in video marketing in 2022. (Source: CMI)
  6. Short material (300-900 words) brings in 21% less traffic and 75% fewer backlinks than short articles of typical length (900– 1200 words.) (Source: Semrush State of Content Marketing 2022)
  7. Interactive content sees 52.6% more engagement than static content, with buyers spending approximately 8.5 minutes viewing static content products and 13 minutes on interactive content products. (Source: Mediafly)

Material Circulation

It is not merely adequate to produce and publish material.

For a material method to be effective, it should include distributing material by means of the channels frequented by an organization’s target market.

  1. Buy Facebook Verification was the leading circulation channel for B2C online marketers in the past 12 months and the channel that drove the best results. (Source: CMI)
  2. B2B marketers reported to CMI that LinkedIn was the most typical and top-performing organic social media circulation channel.
  3. 80% of B2B marketers who utilize paid distribution use paid social media advertising (Source: CMI)

Material Usage

When content reaches an audience, it’s important to understand how an audience consumes the material or acts as an outcome.

  1. A 2021 DemandGen study revealed 62% of those making B2B purchase choices stated they relied more on useful content like case research studies and visual content, such as webinars, to direct their purchasing choices and mentioning a greater emphasis on the reliability of the source.
  2. Buyers want to invest no more than 5 minutes reviewing most content formats. (Source: DemandGen Material Preferences Survey)
  3. In a current post, blogger Ryan Robinson reports the average reader invests 37 seconds checking out a blog.
  4. 65% of participants to DemandGen’s study said they offer more credence to peer reviews, user-generated material, and third-party publications/analysts vs. company-generated content.

Material Marketing Efficiency

One of the main factors content marketing has actually removed is its capability to be determined, optimized, and tied to a return on investment.

  1. B2C marketers reported to CMI the top three goals content marketing assists them to accomplish are producing brand name awareness, developing trust, and educating their target market.
  2. Content marketing generates 3 times as many leads as standard outbound marketing however costs 62% less (Source: CMI).
  3. 56% of online marketers who leverage blogging say it’s a reliable strategy, and 10% state it produces the best ROI (roi). (Source: Hubspot blog research study)
  4. Over 60% of online marketers measure the success of their material marketing technique through sales. (Source: Hubspot State of Marketing Report, 2021)

Content Marketing Budgets

Budget changes and the determination to purchase particular marketing methods are good signs of how popular and reliable these strategies are at a macro level.

The following stats certainly appear to indicate marketers have purchased into the worth of material.

  1. 61% of B2C online marketers in CMI’s 2021 study stated their 2022 material marketing budget plan would surpass their 2021 budget.
  2. 22% of B2B marketers stated they spent 50% or more of their overall marketing spending plan on material marketing. Furthermore, 43% saw their material marketing spending plans grow from 2020 to 2021, and 66% anticipated them to grow once again in 2022. (Source: CMI)


All types of marketing featured difficulties associated with time, resources, expertise, and competitors. Recognizing and attending to these challenges head-on with well-thought-out methods is the very best way to conquer them and realize success.

  1. Top difficulties included “drawing in quality leads with our content” (41%), “producing enough traffic and promoting our content” (39%), “developing content that resonates with our audience” (31%), and “proving the ROI of our content” (30%). (Source: Semrush’s State of Content Marketing 2022)
  2. Modifications to SEO/search algorithms (64%), changes to social media algorithms (53%), and information management/analytics (48%) are amongst the leading issues for B2C marketers. (Source: CMI)
  3. 47% of people are looking for downtime from internet-enabled devices due to digital fatigue (Source: EY Survey)

Time To Begin

As you can clearly see and maybe have actually already understood, content marketing can be a highly effective and affordable way to generate leads, build brand awareness and drive sales.

Those happy to put in the work of developing a recorded material strategy and performing it by producing, distributing, and enhancing high-value, relevant customer-centric content can enjoy significant company benefits.

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Featured Image: Deemak Daksina/Best SMM Panel