An In-Depth Guide To Get Going With Looker Studio (The New Google Data Studio)

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If you haven’t heard, Looker Studio has actually changed the well-known Google Data Studio brand.

While Google Data Studio made reporting easier for lots of marketers, it certainly had its constraints.

As a brand name’s marketing strategy progresses and ends up being more complicated, so does the elegance of its reporting requirements.

If you’re anything like me, you’re likely tired of spending hours upgrading the same spreadsheets monthly.

Often, more time is spent pulling a report than supplying real insights.

When this takes place, we’re doing a disservice by investing more time “doing” and less time really analyzing the information.

There needs to be a much better way, right?

This thorough Looker Studio guide will teach you how to create and customize action-oriented reports based upon your own data.

What Occurred To Google Data Studio?

Initially introduced in beta mid-2016, Google Data Studio is a complimentary information visualization tool.

Lots of online marketers have utilized this tool for many years to unify and picture information sets from numerous channels.

But now, you’ll see that Data Studio is no longer referenced. Where did it go?

Google formally rebranded its Data Studio product to be named Looker Studio in October 2022.

In their main statement, Google stated:

“We are unifying our service intelligence item family under the Looker umbrella, uniting Looker, Data Studio, and core Google innovations like expert system (AI) and machine learning (ML). Looker Studio is still totally free, and has the exact same features as Information Studio.”

What Is Google Looker Studio?

Google Looker Studio (formerly Data Studio) syncs all of your data sources into one merged reporting experience.

It allows users to create informative and visual dashboards that are easy to translate, share, and customize.

Essentially, Looker Studio assists go beyond data visualization. It’s aimed to help online marketers make more data-driven choices for their clients and brands alike.

Currently, Looker Studio supports over 800 various data sources, together with 600+ data adapters.

Looker Studio Vs. Data Studio

While Looker Studio touts a lot of the very same features as the former Data Studio, the brand-new name likewise brings brand-new functions.

  • Free version and Pro variation (paid).
  • Different modeling approach (LookML).
  • Looker combination with Google Sheets.
  • More flexible data modeling features.
  • Supports 50+ SQLs and databases.
  • Combining features from different data sources.

Among the crucial differences in between Looker and Data Studio is the way information is modeled. Looker Studio utilizes LookML (Looker Modeling Language).

The 2nd crucial distinction that a lot of online marketers will gain from is the new and better data merging features from Looker.

In Data Studio, it permitted data sources to be mixed.

However, the most significant disadvantage of this was that the blending feature was based upon a left outer join and frequently didn’t blend data in a way that marketers needed.

It was a laborious process that left numerous to spend more time by hand importing their data into a Google Sheet, then linking that source to Data Studio.

Sounds frustrating, ideal?

Looker Studio, on the other hand, needs SQL databases to incorporate any source. This implies that raw data is passed into a database, making it a lot easier for Looker to combine data from different sources.

The outcome? A quicker, more meaningful way to picture data from all your various marketing sources in an easy-to-digest format.

Getting Going With Looker Studio

There are a couple of key locations to guarantee your very first Google Looker Studio report is a success. These include:

  • Choosing a design template or dashboard.
  • Linking data sources.
  • Picking metrics that matter.
  • Sharing reports.

Looker Studio Templates

The very first thing to do is to select a template.

To gain access to Looker Studio, visit Looker Studio utilizing your chosen Google Account. This need to be the account that you access your Google Analytics, Search Console, Google Ads, and so on.

Looker Studio supplies a wide range of templates to get you began.

If you’re brand-new to Looker Studio, it is very important to pick a template based on the type of data being represented.

Screenshot from Looker Studio, December 2022 With any design template, you have the ability to tailor products and font styles to produce a more consistent report. The beauty of these reports is that multiple pages can be added. Don’t feel like your whole marketing story needs to be

revealed on one page! Every customer has different needs, and their reporting should be no different. The most efficient path I have actually found is to utilize and tweak different dashboards based on who the

desired audience is. For example, I may create a different dashboard or report page if I’m speaking with a CMO vs. a Product Marketing Supervisor. Why?

Depending on the role of who you’re speaking with, they will understand and analyze information in various methods.

A CMO, for instance, does not require to understand the “in the weeds” information. They wish to know what channels are working, what’s not, and if they’re on track to satisfy their objectives.

Link A Data Source

Now that you’ve selected a template, it’s time to connect your data sources.

To add a connector to your design template, go to Resource on top navigation, then click Manage added data sources. Then, you’ll click + Include A Data Source.

Screenshot from Looker Studio, December 2022

There are currently 24 different Google ports, such as Google Analytics, Google Ads, Google Sheets, BigQuery, and more.

Nevertheless, you’re likely utilizing other platforms like social networks, third-party tools, CRM systems, and more.

For those non-Google connectors, Looker Studio can link over 650 different information sources from their partner adapters!

Screenshot from Looker Studio, December 2022 By using the ports, it takes the manual tasks and syncs all data for you! It ‘d be difficult to note all the offered data sources here, but a few of the primary ones I have actually used in the past consist of: Supermetrics adapters for: Buy Facebook Verification+Buy Instagram Verification Insights. Microsoft Marketing. Ad +Google Analytics

  • Data. Position Tracking.
  • And much more.
  • SEOMonitor. CallRail.
  • Salesforce.
  • HubSpot.
  • Most of these
  • data sources come
  • from third-party connectors.
  • Keep in mind that a number of them: Extra expense. Can decrease reports. Metrics are often deprecated,

    • implying it is essential
    • to remain on top of any changes to your report and restore metrics if needed. When adding a data source, you’ll be asked to authorize the connection between accounts.

    Picking Metrics That Matter Mentioning metrics– they matter. Let’s be real, the worst is when customers open reports and

    see a complete data dump. While Looker Studio is entirely customizable, this does not indicate we must be showing all metrics available. Does your client appreciate return on marketing invest (ROAS)? Make sure to include

    metrics such as invest and profits. How about overall brand awareness? Include pre-click metrics such as impressions, clicks, CTR, view rate, and so on.

    By communicating the appropriate metrics and insights based on goals, it shows the customer that you are listening to them. A win-win for everybody!

    How To Edit A Report

    Now that you have actually connected your data sources, it’s time to personalize that report!

    Let’s review this Google Ads template as an example.

    Initially, you’ll wish to ensure you remain in the “Edit” mode and not “View.”

    Screenshot from Google Ads, December 2022

    You can start personalizing your report by making use of the information field sets on the right-hand side.

    If you’ve picked a design template like the one above, the first step is to change the information source for each chart you want to choose.

    Screenshot from Google Advertisements, December 2022 From there, you can select from any of the different

    data fields from your selected data source to change any visualization. Not only can you create and modify charts and tables in Looker Studio, however the capability to choose the look of a report is a game-changer for clients. It gives a sense of consistency throughout a company.

    A few methods to personalize the style of your report include: Font style and background color. Altering comparison metric colors. Text cushioning to line up either

  • left, center, or right.
  • Pro idea: If you want to change all scorecards or
  • charts simultaneously, merely select all at the exact same time before.
  • The design changes will apply to all choices. Another time-saver! In this example, I altered the report background

    , scorecard colors, and label font styles to produce brand name basic consistency:< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/looker-studio-style-changes-6394d61d463a0-sej.png"alt =" A Thorough Guide To Get Started With Looker Studio(The New Google Data Studio )"/ > If you’re new to Looker Studio

    , it will take time, experimentation, and patience to

    produce a report visual that meets your reader’s expectations. Do not get discouraged along the way! Adding Report Filters An efficient method to group numerous visualizations together is by adding report and page filters. For instance, if you wanted all tables and charts to change when modifying the date variety, you could include a Date Range icon and set it to “Report Level.”

    This suggests that if the report is consisted of multiple pages, whenever the date range is updated, all chart data updates along with it.

    For example, if you wanted to dive into Project Type efficiency, there’s a filter for that!

    Merely navigate to the toolbar and choose Include a control > Drop-down list and include the Control field of “Project type” as your filter.

    < img src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/campaign-type-filter-6394d7f8803d6-sej.png" alt ="Select various filters for your information to drill down more granularly."/ > This permits you to filter the information on that particular page by project type.

    For example, if you wished to demonstrate how Browse performs compared to Buy YouTube Subscribers, you ‘d select from the dropdown in

    that filter. By default, filters included are at a page level. If you wish to make the filter report-level( suggesting the filter would appear on each page of your report), just right-click the filter and choose Make report-level.

    Develop A Chart

    If you have actually gotten comfortable with your Looker Studio experience, let’s dive into how to produce a chart from scratch.

    The advantage of creating a custom chart is that you’re in full control from the beginning of envisioning precisely what matters most.

    The first step is to consider who will read this report. Remember to include what data is necessary to them.

    Your chart needs to tell a story, and it depends on you to imagine that successfully.

    For instance, you may want to include an “Overview” table that encompasses the primary metrics or essential performance signs (KPIs) that matter to them.

    To develop a chart, click on “Insert,” which will reveal you all the various charts to choose from. These consist of:

    • Time series.
    • Bar chart.
    • Pie chart.
    • Tables.
    • Scorecards.
    • Bullet charts.
    • Much more.

    In this example

    , I wish to choose an easy bullet chart to add to my CMO Summary page. The objective of this chart is to reveal if we met our

    month-to-month goal of app installs. The primary step is to pick the metric you’re determining. In this case, I picked” Installs.” To make this bullet chart efficient, you require to include your target/goal. Make sure to examine package that says”Show Target.”Then, I input various range limitations to show the progress.

    I kept the last variety the same as the target worth. You can likewise put the last variety as a higher value than your target, specifically if you exceed that target worth.

    So, what does this chart say? It depicts that our objective was 5,500 app installs for the month of November. According to the bullet chart, they were close to hitting their goal but didn’t quite make it.

    Sometimes basic charts are all you need to represent the essential data. Like all other elements of Looker Studio, you can modify the design of any chart, table, or component as I did above.

    Sharing Reports

    The following choices are readily available for sharing a Looker Studio report:

    • Welcome individuals.
    • Schedule email delivery.
    • Get report link.
    • Embed report.
    • Download report.

    < img src="https://cdn.Best SMM Panel.com/wp-content/uploads/2022/12/looker-studio-sharing-options-6394dddd6bc0e-sej.png" alt ="An In-Depth Guide To Start With Looker Studio(The New Google Data Studio)"

    / > If you want to invite individuals to access the report in real time, it is very important to inspect the share settings. To include somebody through email, it needs to be a Google account email. They can be added as a “Audience”or an”Editor.”

    • Another data safety measure Looker Studio added was how links to the report can be shared. You can pick from: Restricted. Only individuals who you have actually shared the report with can open the link. Unlisted. Anyone on the internet with the link can view(or edit– pick this setting thoroughly). Public. Anybody on the internet with the link can find and see(or modify– choose this setting thoroughly).

    Another cool function Google included is the option to limit sharing in the following alternatives. In the share settings, click the”gear”icon in

    • the right-hand corner: Avoid editors from changing access and adding brand-new individuals.
    • Disable downloading, printing, and copying for audiences.

    < img src ="// www.w3.org/2000/svg%22%20viewBox=%220%200%20618%20175%22%3E%3C/svg%3E" alt="An In-Depth Guide To Get Going With Looker Studio (The New Google Data Studio)" width="618" height="175" data-src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/looker-studio-report-access-settings-6394dfae91a4e-sej.png"/ >< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/looker-studio-report-access-settings-6394dfae91a4e-sej.png" alt="An Extensive Guide To Get Started With Looker Studio (The New Google Data Studio)"/ > I typically recommend inspecting the very first box to avoid editors from changing access or including brand-new individuals.

    By doing so, it allows us to maintain control of the report settings and the integrity of report changes.

    Start With Looker Studio Now

    Hopefully, this intro to Google Looker Studio will empower you to feel more positive in creating customized reports for your clients and brand names.

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    Included Image: RomanR/Best SMM Panel