Google is bringing 2 brand-new metrics to GA4 properties that online marketers can utilize when developing custom reports.
Google Analytics is including 2 new metrics to GA4 properties that offer more insight into how many pages visitors view and
for how long they remain. Views per session and typical session duration are now offered in Expeditions and Reporting Personalization in
GA4. Views per session tracks the number of app screens or web pages people take a look at throughout a single visit, while average session duration determines the time users invest in the site.
A statement from Carly Boddy, Item Supervisor at Google Analytics, demonstrates how to add these metrics when constructing custom-made reports:
Build reports from scratch to meet your service needs in Reporting Modification with these new metrics now available #GA 4 pic.twitter.com/GZf3PcPtyS
— Carly Boddy (@carly_boddy) November 30, 2022
If you track views per session and typical session period for Universal Analytics (UA) residential or commercial properties, there are a few key distinctions to understand concerning GA4.
You’re likely to see a difference in session counts, which can differ from service to business based upon the list below factors:
- Geography: UA properties count a brand-new session at midnight even if the user hasn’t left, which suggests session counts might be greater than GA4. Consider the time zones of your users and how likely they are to cross the midnight limit to restart a session.
- UTM Tagging: UTM tagging on your website will reset the session in UA, which implies you might see a much greater count of sessions in UA than in GA4.
- Filters: The information in UA reporting might undergo see filters that omit data. The data in GA4 reporting for GA360 consumers might go through filters that define which data from a source property appears in a sub-property.
- Estimate: GA4 residential or commercial properties utilize a statistical estimate of the number of sessions on your website or app by estimating the number of special session IDs, while UA residential or commercial properties do not approximate the variety of sessions. GA4 properties more efficiently count sessions with high precision and low error rate.