Google Responses If Dividing A Long Article Might Lead To Thin Material

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In a Google Browse Office Hours video, Googler Lizzi Sassman addressed a concern about thin content, clarifying a typical misperception about what thin material really is.

Thin Material

The word thin ways lacking thickness or width.

So when we hear the term “thin content” it’s not uncommon to think about thin content as a webpage with not much content on it.

The real definition of thin material is more along the lines of content that lacks any included value.

Examples are a cookie cutter page that hardly varies from other pages, and even a website that is copied from a retailer or producer with absolutely nothing extra added to it.

Google’s Item Evaluation Update extracts, among other things, thin pages including evaluation pages that are just item summaries.

The trademark qualities of thin pages is that they do not have creativity, are hardly different from other pages and/or do not use any specific added value.

Entrance pages are a kind of thin content. These are webpages designed to rank for specific keywords. An example can be pages produced to rank for a keyword expression and various city names, where all the pages are practically the very same except for the names of the cities.

Are Brief Articles Thin Content?

The person asking the concern wished to know if splitting up a long short article into shorter articles would lead to thin content.

This is the concern asked:

“Would it be considered thin material if a post covering a prolonged topic was broken down into smaller sized posts and interlinked?”

Lizzi Sassman responded to:

“Well, it’s difficult to understand without looking at that content.

However word count alone is not a sign of thin content.

These are two perfectly legitimate methods: it can be great to have a comprehensive post that deeply explores a subject, and it can be similarly just as great to break it up into simpler to understand subjects.

It really depends on the topic and the content on that page, and you understand your audience best.

So I would focus on what’s most handy to your users which you’re providing sufficient worth on each page for whatever the topic may be.”

Splitting a Long Post Into Multiple Pages

What the individual asking the concern may have been asking is if was all right to split one lengthy topic across several pages that are interlinked, which is called pagination.

With pagination, a website visitor clicks to the next page to keep reading the content.

The Googler assumed that the individual asking the concern was splitting a long article into much shorter posts devoted to the numerous topics that the prolonged short article covered.

The non-live nature of Google’s new variation of SEO office-hours didn’t permit the Googler to ask a follow-up question to validate if she was comprehending the question correctly.

In any case, pagination is a great method to break up a prolonged article.

Google Search Central has a page about pagination finest practices.


Featured image by Best SMM Panel/Asier Romero

Listen to the Google SEO Office Hours video at the 12:05 minute mark