Throughout the year, Google has made many updates and explanations to its disapproval policies.
These updates have actually mostly focused on offering more context to marketers on the nature of advertisement displeasures.
Earlier this year, Google updated its advertisement location policy, not available video policy, and 3-strike rule.
To round out the year, Google is updating its account-level suspensions for Show and Video 360 users in December 2022.
Google is upgrading the main Disapprovals and Suspensions page to have a page dedicated to Display and Video 360 users.
The new page will clarify what offenses would make up an account suspension. These consist of:
- Preventing systems
- Coordinated deceptive practices
- Promotion of unauthorized pharmacies
- Undesirable company practices
- Trade Sanctions violation
- Sexually explicit material
While the brand-new Display and Video 360 page isn’t offered yet, anticipate to see extra context on the infractions above to guarantee you avoid them.
Repeat Violations Can Lead To Suspension
In addition to the listed infractions above, Google revealed that a partner account might also risk suspension.
If an advertiser within a partner account has actually been discovered to violate policies consistently, the account itself can be suspended. To be clear, this does not indicate any infraction could get an account suspended.
Google’s announcement specified that if the partner account or advertiser has “consistently or mainly taken part in egregious policy violations,” that would cause suspension.
Per Google’s definition, egregious violations are:
- “A violation so severe that it is unlawful or poses significant harm to our users or our digital marketing community. Egregious offenses typically reflect that the advertiser’s overall service does not abide by Google Advertisements policies or that a person violation is so serious that we can not risk future direct exposure to our users.”
So, what can you do if that occurs?
The bright side is that the partner and marketer can appeal account suspensions if struck with one.
Google is constantly examining its advertisement and account policies and violations. Constant updates throughout the year have actually brought more clearness to marketers around not just the nature of the displeasure however also more guidance on how to troubleshoot these offenses.
Because Google depends on both human interaction and automation to find infractions, it’s constantly a good idea to spot-check your account for any disapprovals weekly.
As Google presents the brand-new policy page, we will update this article to consist of the link.
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