Does the IP address of your website’s server impact your rankings in search results? According to some sources around the internet, your IP address is a ranking signal utilized by Google.
However does your IP address have the prospective to assist or harm your rankings in search? Continue reading to learn whether IP addresses are a Google ranking element.
The Claim: IP Address As A Ranking Factor
Articles on the web from credible marketing sites claim that Google has over 200 “understood” ranking aspects.
These lists often consist of statements about flagged IP addresses affecting rankings or higher-value links due to the fact that they are from separate C-class IP addresses.
Screenshot from HubSpot.com, June 2022 Fortunately, these lists stimulated numerous discussions with Google staff members about the validity of IP addresses as ranking consider Google’s algorithm.
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The Evidence Against IP Address As A Ranking Aspect
In 2010, Matt Cutts, previous head of Google’s webspam group, was asked if the ranking of a client’s site would be impacted by spammy sites on the exact same server.
“On the list of things that I worry about, that would not be near the top. So I comprehend, and Google comprehends that shared web hosting happens. You can’t truly control who else is on that IP address or class c subnet.”
Eventually, Google chose if they acted on an IP address or Class C subnet, the spammers would just transfer to another IP address. For that reason, it wouldn’t be the most effective method to take on the problem.
Cutts did note a specific exception, where an IP address had 26,000 spam sites and one non-spammy site that welcomed more scrutiny but reiterated that this was a remarkable outlier.
In 2011, a tweet from Kaspar Szymanski, another previous member of Google’s webspam team, kept in mind that Google deserves to do something about it when totally free hosts have actually been massively spammed.
In 2016, throughout a Google Web Designer Headquarters Hours, John Mueller, Browse Supporter at Google, was asked if having all of a group’s sites on the exact same c block of IP addresses was a problem.
He responded to:
“No, that’s completely great. So that’s not something where you artificially need to purchase IP address obstructs to simply shuffle things around.
And particularly if you are on a CDN, then maybe you’ll wind up on an IP address block that’s utilized by other business. Or if you’re on shared hosting, then these things happen. That’s not something you need to synthetically move.”
In March 2018, Mueller was asked if an IP change with a various geo-location would affect SEO. He responded:
“If you move to a server in a different location? Generally not. We get enough geotargeting info otherwise, e.g., from the TLD & geotargeting settings in Browse Console.”
A couple of months later on, Mueller responded to a tweet asking if Google still counted bad neighborhoods as a ranking signal and if a dedicated IP was essential.
“Shared IP addresses are great for search! Great deals of hosting/ CDN environments use them.”
In October 2018, Mueller was asked if the IP address place mattered for a website’s rankings. His action was just, “Nope.”
A couple of tweets later on, within the very same Buy Twitter Verification thread, another user commented that IP addresses mattered regarding backlinks. Mueller once again reacted with a basic “Nope.”
In June 2019, Mueller received a concern about Google Search Console revealing a website’s IP address rather of a domain. His response:
“Typically, getting your IP addresses indexed is a bad concept. IP addresses are often temporary.”
He suggested that the user ensure the IP address reroutes to their domain.
A few months later, when asked if links from IP addresses were bad, Mueller tweeted:
“Links from IP addresses are definitely fine. The majority of the time, it suggests the server wasn’t established well (we canonicalized to the IP address rather than the hostname, simple to fix with redirects & rel=canonical), however that’s simply a technical detail. It does not imply they’re bad.”
In early 2020, when asked about getting links from various IP addresses, Mueller stated that the bad part was the user was making the backlinks themselves– not the IP addresses.
Then, in June, Mueller was asked what happens if a site on an IP address bought links. Would there be an IP-level action taken?
“Shared hosting & CDNs on a single IP is really typical. Having some bad sites on an IP doesn’t make everything on that IP bad.”
In September, throughout a discussion about bad neighborhoods impacting search rankings, Mueller specified:
“I’m not familiar with any ranking algorithm that would take IPs like that into account. Take a look at Blog writer. There are fantastic sites that succeed (ignoring on-page limitations, etc), and there are horrible websites hosted there. It’s all the same infrastructure, the same IP addresses.”
In November, Gary Illyes, Chief of Sunshine and Joy at Google, shared a fun fact.
“Enjoyable truth: altering a website’s underlaying facilities like servers, IPs, you call it, can change how fast and typically Googlebot crawls from said site. That’s because it really discovers that something changed, which triggers it to relearn how fast and frequently it can crawl.”
While it’s interesting details, it appears to effect crawling and not ranking. Crawling is, obviously, required to rank, but crawling is not a ranking element.
In 2021, a Buy Twitter Verification user asked if IP canonicalization might favorably impact SEO. Meuller responded:
“Unless folks are linking to your website’s IP address (which would be unforeseen), this wouldn’t have any effect on SEO.”
Later on in December, when asked if an IP address instead of a hostname looks uncommon when Google examines a link’s quality, Meuller specified, “Ip addresses are great. The web has lots of them.”
If you’re stressed over your IP address or hosting business, the consensus seems to be: Do not stress.
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Our Decision: IP Address Is Not A Ranking Factor Any Longer
Maybe in the past, Google try out IP-level actions against spammy sites. However it needs to have discovered this inadequate due to the fact that we are not seeing any confirmation from Google agents that IP addresses, shared hosting, and bad areas belong of the algorithm.
Therefore, we can conclude in the meantime that IP addresses are not a ranking aspect.
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