LinkedIn’s New Focused Inbox Surfaces More Pertinent Messages

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LinkedIn is upgrading its messaging experience with a new ‘Focused Inbox,’ which intends to minimize spam and surface area more appropriate messages.

The next time you login to LinkedIn and open your inbox you’ll see a notice inviting you to “Try Focused Inbox.”

Credit: LinkedIn

Clicking on the button revealed above will immediately filter your messages into 2 tabs.

Focused Inbox utilizes AI to identify important messages, which it filters into the ‘Focused’ tab while the rest are sent out to the ‘Other’ tab.

Thinking about there’s an AI element included it may require time for LinkedIn to discover your inbox choices.

You’ll have the alternative to move messages in between tabs, or revert back to the traditional messaging experience if you do not delight in the Focused Inbox.

LinkedIn is making this modification in uptick in direct messaging, which the company states is up 20% compared to last year.

In an email, a LinkedIn representative states:

“This function is the latest in a series of enhancements we’ve made to assist members have more efficient discussions and connect to opportunities through LinkedIn messaging. With conversations up nearly 20 percent because in 2015, we’re seeing more specialists on LinkedIn are turning to messaging to connect and engage with each other.”

LinkedIn’s Focused Inbox is now offered worldwide to all users.

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